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How To Increase Customer Loyalty

Eric Jacobsen Blog

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Content -- which basically means whatever the company offers -- products, services, food, advice, or information.

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How To Be A Green Leader

Eric Jacobsen Blog

Thursday, October 28, 2010 How To Be A Green Leader You can be a green leader at work and help save the planet and money for your business, by following these practices and instilling these habits with your employees: Photocopiers: Use the "standby" button on your copiers and that will lighten your energy load by 70 percent.

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10 Steps to Extension Professional 2.0 Remix

Beth's Blog: How Nonprofits Can Use Social Media

While google and yahoo have blog search features, Technorati is the considered the recognized authority on tracking blogs, It finds out who is saying what right now and is currently tracking over 75.2 Tagging and social bookmarking can be useful techniques to easily share your information resources with colleagues or co-workers.

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5 Open-Ended Questions To Ask Your Customers

Eric Jacobsen Blog

Friday, November 12, 2010 5 Open-Ended Questions To Ask Your Customers I really like author Paul R. Timms advice to stop asking your customers the "typical" questions and instead ask them open-ended questions. Timm is the author of, 50 Powerful Ideas You Can Use To Keep Your Customers. Can I get you something else?

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Never Say These Words To A Customer

Eric Jacobsen Blog

Wednesday, August 4, 2010 Never Say These Words To A Customer Author Harvey MacKay wrote the following spot-on advice in his recent column in the Kansas City Business Journal. MacKay writes, "Common sense, thorough research and sound advice should allay your fears to a reasonable level." Take a moment.

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How To Avoid 8 Common Performance Evaluation Pitfalls

Eric Jacobsen Blog

So, here is a good reminder from author Sharon Armstrong about how to avoid eight performance evaluation pitfalls. These are in what I consider is the best chapter of the book The Essential HR Handbook , that she co-authored with Barbara Mitchell. Clustering everyone in the middle performance-rating categories 2.

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3 Things Your Mission Statement Must Have

Eric Jacobsen Blog

Author Peter F. Drucker provides the following good advice in one of my favorite books of his, The Five Most Important Questions You Will Ever Ask About Your Organization :" Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose?