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Book Giveaway: Marketing in the Round: How To Develop An Integrated Marketing Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Marketing in the Round is a new book by colleague Geoff Livingston and co-author Gini Dietrich that explores how to develop an integrated marketing campaign in an age of social media and mobile. The first section of book gives advice on how to prepare to do marketing in the round.

Marketing 101
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5 Open-Ended Questions To Ask Your Customers

Eric Jacobsen Blog

Friday, November 12, 2010 5 Open-Ended Questions To Ask Your Customers I really like author Paul R. Timms advice to stop asking your customers the "typical" questions and instead ask them open-ended questions. Timm is the author of, 50 Powerful Ideas You Can Use To Keep Your Customers. Can I get you something else?

professionals

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Never Say These Words To A Customer

Eric Jacobsen Blog

Wednesday, August 4, 2010 Never Say These Words To A Customer Author Harvey MacKay wrote the following spot-on advice in his recent column in the Kansas City Business Journal. MacKay writes, "Common sense, thorough research and sound advice should allay your fears to a reasonable level." Take a moment.

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How To Avoid 8 Common Performance Evaluation Pitfalls

Eric Jacobsen Blog

So, here is a good reminder from author Sharon Armstrong about how to avoid eight performance evaluation pitfalls. These are in what I consider is the best chapter of the book The Essential HR Handbook , that she co-authored with Barbara Mitchell. Clustering everyone in the middle performance-rating categories 2.

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3 Things Your Mission Statement Must Have

Eric Jacobsen Blog

Author Peter F. Drucker provides the following good advice in one of my favorite books of his, The Five Most Important Questions You Will Ever Ask About Your Organization :" Every mission statement has to reflect three things : Opportunities Competence Commitment In other words, he explains: What is our purpose?

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Engage Your Employees.Especially Now

Eric Jacobsen Blog

Monday, April 26, 2010 Engage Your Employees.Especially Now Im a big fan of the books authored by Leigh Branham. Re-Engage is co-authored by Branham and Mark Hirschfeld and the authors worked with Quantum Workplace on the research for the book. big and small improvements, new ideas and suggestions for innovation.)

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Build These Leadership Skills

Eric Jacobsen Blog

Monday, April 12, 2010 Build These Leadership Skills I had the pleasure of interviewing Overland Park, KS-based author Leigh Branham recently. Hes the author of three best-selling books, including Re-engage and The 7 Hidden Reasons Employees Leave. Are You Doing All You Can To Retain Your Employees.

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