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Book Giveaway: Marketing in the Round: How To Develop An Integrated Marketing Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Marketing in the Round is a new book by colleague Geoff Livingston and co-author Gini Dietrich that explores how to develop an integrated marketing campaign in an age of social media and mobile. The first section of book gives advice on how to prepare to do marketing in the round.

Marketing 101
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Five Must-Read Business Books To Read This Spring

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication.and lots more. His advice? Authors are Alan S.

professionals

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Spring Break Leadership Book Recommendations

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. His advice? Authors are Alan S.

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5 Leadership And Business Books To Read This Winter

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot's more. His advice? Authors are Alan S.

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Five Must-Read Books For Leaders This Fall

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication.and lots more. His advice? Authors are Alan S.

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5 Leadership Books To Read This Winter

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot's more. His advice? Authors are Alan S.

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5 Must-Read Books For Business Leaders For Summer 2013

Eric Jacobsen Blog

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. His advice? Authors are Alan S.