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AFP ICON 2023 Recap

Qgiv

“Map out the story you need to tell. Storyboarding can help you understand the full picture of what you want to show and what the most important aspect is to focus on.” This is great for us as social media and internet users, but as advertisers it makes it harder for us to target our audience.

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How to Create a Giving Tuesday Video

Qgiv

That’s easily more than half of your audience! Storyboard. Before you dust off your director’s cap, start by storyboarding the video that you want to create. Pro Tip: You want to tell a story about people, not about your organization. Share your video wherever you think your ideal audience will see it. Conclusion.

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