PBS ShowCase Presentation: Social Media Adoption Challenges
Beth's Blog: How Nonprofits Can Use Social Media
MAY 13, 2008
It is a remix of the " Cute Cat Theory of Digital Activism " which was the title of a talk given by Ethan Zuckerman at O'Reilly's E-Tech Conference in March, 2008 (notes from Ryan Singel. In this talk, Ethan points out that the Web was invented so physicists could share research papers, but Web2.0 of Wired Blog).
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