12 Not-So-Great Realities About Nonprofits and Social Media
Nonprofit Tech for Good
SEPTEMBER 18, 2016
Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.
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