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12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Most nonprofit social media managers can barely keep up with Facebook, Twitter, and LinkedIn, so early adoption of the Next Big Things is becomingly increasing difficult.

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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

5) The furor about “junk mail” is mild compared to that about spam—as it should be, because online communications is prey to all sorts of fraud. While direct mail may be declining in some markets since its heyday in the 90s it is still an effective form of direct communication to raise funds and the NGO brand.

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