What Nonprofits Need to Know About GA4: Automatic Property Creation
Media Cause
FEBRUARY 24, 2023
In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. Google Analytics 4 and Universal Analytics aren’t the same platform. Ensure the correct URL is listed and that you see data being collected.
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