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Those that have already adopted automation are seeing amazing gains in efficiency. Think of automation as a tool to help your team focus on the uniquely human skills of creativity, relationship building, and critical thinking that only they can bring to their fundraising roles. Automation can improve accuracy and standardization.
But if you asked a mom-and-pop shop, “Hey, like you should hire a crew and write a script and shoot a video and edit it using professional software, and then you get a 20-second video that has a shelf life of a day — and do that five times a week.” That’s really hard. And if we’re not doing that, I think it’s an execution issue.
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