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Twig’s target demographic also explains its marketing being heavy on talk of environmental friendliness via circularity. (“Twig makes it easier and empowers you to adopt a more sustainable lifestyle,” is one claim on its retro-graphic-heavy website.).
The need for people to socially distance during the coronavirus pandemic has given obvious uplift to the telehealth category, accelerating the rate of adoption of digital health tools that enable remote consultations by both patients and clinicians. The loudest on that front is probably Babylon Health.
He also pushed back at the idea that Send it’s adoption by teenagers is being driven by anonymity. This could be something adopted by a group of friends or even used by creators or brands, the company believes. Canada, Bermuda, Ireland, and Norway, the firm says. Like that’s stupid. Nobody just asks that. Make a real app.”
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