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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Motivations: Using psychographic data from your survey you found: Annie is passionate about animal rights and welfare and believes in the importance of adopting rescue animals. It is a win/win!

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The End of the Beginning of Online Giving

Connection Cafe

Hint: Donor behavior is consumer behavior.). There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. of total sales. It’s in our org charts.

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