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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. How to Create a Donor Persona So how do you create a donor persona? It is a win/win!

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Animal Fundraising: 4 Top Ideas for Your Organization

Get Fully Funded

Host a pet adoption event. For example, you could leverage your partnership with a dog kennel to reach out to the customers in their boarding software to advertise a dog adoption event. Host a pet adoption event. Ultimately, an adoption event does more than simply raise much-needed funds. Sell pet-related merchandise.

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10 Ways to Immediately Invest in Your Nonprofit Organization

NonProfit Hub

Adopting an Attitude of Abundance. This year, instead of a gut-reaction of scarcity, I’d love if our sector adopted an attitude of abundance. How many of us use duct-taped excel documents across multiple computers to keep track of our donor relationships? Need a recommendation? Stop Investing in Short Term ROI.

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Top 10 Fundraising Trends and Predictions for 2016

BoardAssist

Adopt the ones that will enhance your work. Here is the first place to start — by tackling your donor retention. Many nonprofits can’t reach these mega donors, can’t talk their language, and find relationships with them to be challenging. Hint, don’t include a monthly request as part of a regular appeal.

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The End of the Beginning of Online Giving

Connection Cafe

Hint: Donor behavior is consumer behavior.). There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. of total sales. It’s in our org charts.

Online 36