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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Motivations: Using psychographic data from your survey you found: Annie is passionate about animal rights and welfare and believes in the importance of adopting rescue animals. It is a win/win!

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Animal Fundraising: 4 Top Ideas for Your Organization

Get Fully Funded

Host a pet adoption event. For example, you could leverage your partnership with a dog kennel to reach out to the customers in their boarding software to advertise a dog adoption event. Host a pet adoption event. Ultimately, an adoption event does more than simply raise much-needed funds. Sell pet-related merchandise.

Ideas 52
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Top 10 Fundraising Trends and Predictions for 2016

BoardAssist

Adopt the ones that will enhance your work. Here is the first place to start — by tackling your donor retention. Measuring the performance of their donor relations programming. Clear measures of performance and impact will be required by donors and funders. Note: I am not touting shiny new ideas or be-all solutions.

Trend 40
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The End of the Beginning of Online Giving

Connection Cafe

Hint: Donor behavior is consumer behavior.). There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. of total sales. It’s in our org charts. Choose wisely.

Online 36