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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? How to Create a Donor Persona So how do you create a donor persona?

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Animal Fundraising: 4 Top Ideas for Your Organization

Get Fully Funded

Host a pet adoption event. For example, you could leverage your partnership with a dog kennel to reach out to the customers in their boarding software to advertise a dog adoption event. Host a pet adoption event. Ultimately, an adoption event does more than simply raise much-needed funds. Sell pet-related merchandise.

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10 Ways to Immediately Invest in Your Nonprofit Organization

NonProfit Hub

Adopting an Attitude of Abundance. This year, instead of a gut-reaction of scarcity, I’d love if our sector adopted an attitude of abundance. For its simplicity and its focus on donor retention, our sponsor’s partner Bloomerang is hard to beat.). Need a recommendation? Give Raises and Hire at Market-Rate Salaries (or Above).

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Top 10 Fundraising Trends and Predictions for 2016

BoardAssist

Adopt the ones that will enhance your work. Here is the first place to start — by tackling your donor retention. Sticking to the basics: solid direct mail, great website, and major gifts. Hint, don’t include a monthly request as part of a regular appeal. Note: I am not touting shiny new ideas or be-all solutions.

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The End of the Beginning of Online Giving

Connection Cafe

Hint: Donor behavior is consumer behavior.). There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. of total sales. It’s in our org charts.

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