Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation
Beth's Blog: How Nonprofits Can Use Social Media
JULY 14, 2009
But for now, it is only the Innovators and the Early Adopters who accept it. To get beyond the Innovators and Early Adopters to the Early Majority, these stories have to have an institutional sponsor ( community-or-purpose-based or community-related ) that the Early Majority can trust. . It is essential to put power behind the story.
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