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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate. The baby boomer generation is often underestimated in its technology skills.

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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people). She believes it is a usability issue.

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5 Tips to Build Audience Personas for Your Nonprofit Website

Nonprofits Source

Your personas should include plenty of rich detail, such as each individual’s demographics, hobbies, and motivations. Review your nonprofit’s internal database to assess supporter data points such as demographics, behaviors, interests, geographic location, occupation, and more. Internal data. Social media engagement data.

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How DoSomething Transformed A Mistake Into Learning: Creating A Culture of Impact

Beth's Blog: How Nonprofits Can Use Social Media

million teen activists who had opted in to giving the organization their cell phone numbers and emails. The message was intended for Jewish teens who volunteering to collect canned goods during Thanksgiving for a Jewish organization. We also didn’t segment according to activity or demographics.

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Research Friday: Out-of-School Time Programs for Latino Youth

ASU Lodestar Center

These programs are often developed to meet the needs of the youth they serve, and demographic shifts throughout the US suggest most programs will serve Latino youth, if they are not already doing so. A young person’s spiritual development impacts his or her identity formation, resilience, delinquency rates, and overall wellbeing.