HOW TO: Engage 5 Generations of Donors and Supporters
Nonprofit Tech for Good
MARCH 25, 2014
Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens. While print readership is highest among boomers, in recent years they have adopted mobile and social media at a rapid rate. The baby boomer generation is often underestimated in its technology skills.
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