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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Using a horizontal logo for your avatar. Oh yeah, PLEASE make a donation! Blah, blah, blah. Not blogging.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Tangible ROI from Instagram Stories is elusive. Instagram Stories.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. All nonprofits should also experiment with Twitter.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP. Business always underestimate the fact the nonprofits are some of the most active early adopters on the Web. e-Newsletter.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Niche Networks and Early Adoption (Instagram, Tumblr, Ning, Change.org, Care2, Wiser Earth, BlackPlanet, Quepasa, New Myspace): 5-10 Hours Weekly.

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Track and report success in a Social Media ROI spreadsheet. Be an early adopter of mobile fundraising apps, such as One Today , Check-in for Good , I Can Go Without , and Give Mob. Create avatars and banners for your chapters. Budget (Cost of implementing action items). Chapter 3: Websites. Chapter 6: Mobile Fundraising.

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