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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Motivations: Using psychographic data from your survey you found: Annie is passionate about animal rights and welfare and believes in the importance of adopting rescue animals. Let’s explore an example.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

Nedra Weinreich, Spare Change Blog Nedra Weinreich was one of the first nonprofit tagged blogs that I discovered while browsing the blogher blogroll a few months back. She works with nonprofits and government agencies to bring about health and social change using social marketing. Take for example her write up on Games for Change.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Introduction :: Integrating Web 1.0,

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Introduction :: Integrating Web 1.0,

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(Not a) Game Friday: Virtual Worlds 101

Museum 2.0

Today, an interview with Sibley Verbeck (Hathor's his virtual name), founder/CEO of the Electric Sheep Company , which does experience design for real-world companies in virtual worlds including Second Life. Tags: virtual worlds interview usercontent game. It’s a little disjointed, but the key points are: 1.

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