Allegiance Group

APRIL 15, 2024

Use insights from the motivation-based research to create donor personas—or an archetype of your ideal donor that defines their basic characteristics like demographics, preferences, and attitudes. Consider incorporating these strategies into your preliminary concepts for the campaign: Leverage storytelling. Adding QR codes to mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

JUNE 20, 2023

Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Recurring donations are important for your nonprofit’s donor retention strategy. Remember that recurring gifts shouldn’t encourage a “set it and forget it” attitude. Here are just a few of the metrics you might want to track.

Ideas 100

Ideas Online Guide Fundraising 100

Connection Cafe

MARCH 4, 2014

Digital marketing, nonprofit strategy, & storytelling. The Three Attitudes of Sustainable Fundraising. Here are three attitudes that these new fundraisers will adopt to thrive: 1. Want to hear about what Marc’s got to say on donor retention? By npEXPERT Marc Koening. The answer might surprise you. Consistency.

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Giving Model eBook Attitude 42