Gen X & Gen Alpha: Bridging the Generational Gap Through GivingĀ
Allegiance Group
AUGUST 1, 2024
In fundraising, that translates to zeroing in on a few causes they consider most meaningful. The good news is that they tend to be extremely loyal to their chosen causes. To win over Gen X, you must be able to articulate your story clearly and present it in a way that feels both professional and authentic.
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