Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

I've been translating different audience analysis frameworks to a nonprofit context. These include: Audience Target Group Identification : This is the most important question and may be informed by research or listening. Who is target group you need to reach with your overall communications objective?

Social Media 96

Social Media Remix Research Bookmarking 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools. We'll be taking DIY approach, remixing and/or pointing as much as possible. So, what's my role in all of this? There are different ways to participate.

Social Media 56

Social Media NTEN Project Wiki 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

. #1: New + Tech = Resistance New + Tech + Education = Adoption Think about what the technology adoption curve. You have early adopters, a big scary chasm, and then more mainstreamed adoption of the tools. Concerns about adopting social media will no doubt arise. This pattern is the same no matter the tools.

Marketing 70

Marketing Social Social Media Blackboard 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best.

Social Media 107

Social Media Map Strategy Media 107