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at Stanford and spending most of his professional life in Silicon Valley working at various companies, CEO Noureddine Tayebi returned to Algeria to get involved in the country’s nascent tech scene to start a company and build technical talent in the Maghreb region (Algeria, Morocco and Tunisia). After earning a Ph.D.
In a past interview with TechCrunch, Jumia attributed the shift in shopping habits to the stay-at-home restrictions that fueled the need for online shopping as well as the youthful population that is quick to adopt new trends and the increasing smartphone and internet penetration across the continent.
They include Algeria, Botswana, Egypt, Kenya, Lesotho, Malawi, Mauritius, Morocco, Mozambique, Senegal, Seychelles and South Africa. Since the company’s expansion to Africa , it has maintained a one-sided relationship with most countries on the continent, allowing them only to send money.
After an initial success helping Groupon scale internationally via a merger with Rocket’s incubation firm CityDeal, Rocket’s team have aggressively scaled businesses from Algeria to Zimbabwe — sometimes in a matter of weeks. Adopt a “hire slow, fire fast” mentality for your expansion strategy.
The company plans to increase the adoption of EVs across all its categories, including the four-wheeled options, three-wheelers (tuk-tuks) and motorcycles (bodaboda/okada). On EVs, the focus at the moment is on the four-wheelers, where the adoption is still slow owing to the hefty costs.
It’s a model other super app companies across Africa have adopted in the past, such as Nigeria’s OPay (which has since shelved its super app plans to strengthen its financial services arm) and SafeBoda more recently. Algeria’s Yassir picks up $30M to build a super app in North Africa.
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