Activities Goal Phase Structure 
.orgSource
JULY 22, 2024
Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. It’s critical to include provisions for changing circumstances in each of the following planning activities.
Forum One
DECEMBER 15, 2021
With the Virginia Department of Education’s I’m Determined initiative, we brought in key audiences at a discovery and design phase, much earlier than traditional audience testing would take place. Having active participation from and a relationship with the key audience means we can stay open to feedback and continuously improve.
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Media Cause
FEBRUARY 21, 2024
Which audience is key in taking the actions needed to achieve your advocacy goal? Are you trying to persuade ambivalent people or activate your base? We call this process of information-gathering the “discovery” phase. Structure Your Message Effectively The way we structure our stories is key to maximizing their impact.
Candid
JANUARY 10, 2023
The nature of capital campaign committee structures. Some committee members may only attend a few meetings, while others may participate through an entire phase of the campaign. This builds a standard structure into the process from the start. Capital campaign committees are designed to have a beginning, middle, and end.
Get Fully Funded
JULY 9, 2023
Smaller gifts from individuals, events, and items like engraved bricks help support the campaign toward the end, when a small amount is left to reach the goal. This is definitely NOT a “build it and they will come” activity, meaning just because you post a Facebook fundraiser asking for $750,000 that you’ll get it. It won’t work.
Forum One
MAY 23, 2024
While understanding audience needs is the basis of all good strategy and user experience processes, end users often get lost or deprioritized in the design phase. I think that the most powerful design technique is to engage in active listening and empathy-building exercises with your internal stakeholders.
Achieve
JUNE 8, 2023
You start discussing your goals with donors, but they don’t understand why you’re asking for such large gifts. They’ll shape the entire campaign, from the specific fundraising goal you seek to raise, to the case for support you develop and discuss with donors. The plan feels pieced together, and your early efforts lose steam fast.
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