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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Era of Increased Activism and Grassroots Campaigning. The recent presidential election has led to a level of true grassroots activism that hasn’t been seen in decades. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. Leveraging the tools you already have.

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Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Others are pre-scheduled events with activities and presentations or part of an existing event. Share it in the comments. Be creative.

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The Building Blocks of a Digital Advocacy Campaign, Part 2

Media Cause

Create Community Across Channels Use each marketing channel to create connections, not just to promote your advocacy actions. These channels are tools to foster relationships and mobilize your base. Always, always, always speak like a human rather than a brand, and interact in the comments like one!

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. After you’ve created an account, ensure your profile and other relevant pages are set up.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Solicitation (Passive and Active).

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media.

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10 Best Online Learning Platforms in 2023

Gyrus

Non-interactive activities and limited enhancement options. Learning paths and channels which are curated collections of courses that guide learners through a particular skill or career track. Limited offline access to course materials. Encourages active participation through comments and discussions.