ASU Lodestar Center

MARCH 18, 2011

We welcome your comments and feedback. The first question in the September volunteer supplement asks “Since September 1st of last year, have you done any volunteer activity through or for an organization?&# Over the past year, have you done any of these types of activities?&# This simple prompt turned 2.4

Research 40

Research Arizona Survey Indiana 40

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

APRIL 15, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com Check out the full study here. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

MARCH 28, 2008

1 Comment | by Share Article in Email Marketing , Marketing Research , Nonprofit Benchmark Studies Reader Comments (1) Thanks for introducing our study here, James. April 15, 2008 | Jordan V Copyright © 2008, Care2.com Check out the full study here. All rights reserved.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

JUNE 4, 2009

This webinar features Misty Meeks, Online Communications Manager at World Society for the Protection of Animals- Canada , and Robyn Erler, Manager of Activism Marketing at Care2. 1 Comment | by Share Article in Nonprofit Events Reader Comments (1) We are so excited about th upcoming webinarYou guys are wonderful for doing this.

Social Media 28

Social Media Advocacy Media Social 28

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? To create a new comment, use the form below. Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Post a Comment | by Share Article in Email Marketing , Online Advocacy , Online Fundraising Reader Comments There are no comments for this journal entry. To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved.

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Social Media Advocacy South Carolina email 28

ASU Lodestar Center

APRIL 1, 2011

We welcome your comments and feedback. I'm a donor and an active fund raiser. In regards to your comments on connections I learned more about this in the past few weeks. As a charitable donor, Ive become so fickle its almost embarrassing. Excellent example Kayla. April 5, 2011 11:07 AM Mark Rubin said.

Research 61

Research People Giving Arizona 61

Care2

AUGUST 8, 2008

Care2 Senior Campaigner Natasha Nummedal and Maureen McGregor, Oceana’s Manager of E-Activism and Marketing share some of their keys to success in maximizing email response rates and converting email subscribers into donors. Maureen McGregor is the E-activism Director at Oceana. But it’s not always easy. All rights reserved.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. I thought I would leave my first comment. July 6, 2009 | Anwalt Copyright © 2008, Care2.com Nice blog. All rights reserved.

Law 28

Law Social Media Advocacy Case Study 28

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? 60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? Leave a comment below. 1 Comment | by Share Article in Misc. Reader Comments (1) Addictive. Do any exist?

Social Media 28

Social Media Money Advocacy Case Study 28

ASU Lodestar Center

APRIL 22, 2011

We welcome your comments and feedback. They are the " dark matter " of the nonprofit universe — probably numerous, but almost always missing from our count-em-up descriptions of nonprofit activity. Really, how many nonprofits are there? Oy, such an easy question to ask. Thanks for breaking it down for us, Mark!

Research 40

Research Arizona Files Philanthropy 40

Wild Apricot

JUNE 27, 2008

s needs, knowledge, and the sorts of practices they face on a daily basis is critical in an effective knowledge transfer and exchange activity.". Comment Notification. Subscribe to this posts comments using RSS. Leave a Comment. Comments (required). Zen and the Art of Non-profit Technology. Rebecca Muller.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. To create a new comment, use the form below. Copyright © 2008, Care2.com It was the most effective thing we did in the whole campaign.”

Case Study 31

Case Study Social Media Studies Campaign 31

ASU Lodestar Center

APRIL 29, 2011

We welcome your comments and feedback. However, those "on the ground" who know our field realize that where a nonprofit is headquartered may not at all describe where their activity takes place. In a prior post titled, "Really, How Many Nonprofits Are There?" Fascinating. Research Friday: "Really, How Many People Volunte.

Los Angeles 40

Los Angeles Research Impact Arizona 40

Care2

MAY 8, 2009

So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 Reader Comments (3) I definitely agree.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 20, 2009

girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. Receive monthly updates 1 Comment | by Share Article Reader Comments (1) What sold me on this project was how you & John used existing tools to connect regular citizens with a non-profit on the fly. on Friday Feb.

Case Study 35

Case Study Local Social Media Studies 35

Care2

JANUARY 15, 2009

by age, interest, activism level). Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

JUNE 13, 2009

“Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. According to Facebook’s own data, the 55-to-65-year-old age groups activity has declined over the past couple months, some 651,080 of those users have quit Facebook. Thanks for sharing.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 6, 2008

With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one). To create a new comment, use the form below.

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Social Media Facebook Advocacy Organization 28

Care2

APRIL 16, 2008

We value the expertise of our colleagues and welcome any feedback or comments. Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Well have it available for download, soon. The same goes for advocacy. All rights reserved.

Social Media 44

Social Media Advocacy email Online 44

Care2

MARCH 25, 2008

We value the expertise of our colleagues and welcome any feedback or comments. Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Well have it available for download, soon. The same goes for advocacy. All rights reserved.

Social Media 44

Social Media Advocacy email Online 44

Care2

JUNE 11, 2008

2) Fail, fail, then fail again Online campaigning is the art of failing. At Oxfam, Patrick is responsible for all the online components of campaigns: developing online campaigning strategies, new online concepts, managing online activities on the Oxfam Novib site, and various 3rd party platforms. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

MAY 14, 2009

For most organizations, almost one-third of all online actions are taken by the most active subscribers who comprise about 7% of the list. May 14, 2009 | Eric Copyright © 2008, Care2.com The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 17, 2007

The Solution: To help achieve this ambitious plan, MFCN turned to Care2, mostly because MFCN already had succeeded in recruiting 4,000 of its most loyal online activists through a customized campaign targeting Care2’s millions of civically-active members. To create a new comment, use the form below. Copyright © 2008, Care2.com

Case Study 28

Case Study Conservancy Social Media Studies 28

Care2

FEBRUARY 7, 2009

world is an active hub filled with influentials. Great, fire away in the comments section and I will be happy to answer them. Receive monthly updates 6 Comments | by Share Article in Online Marketing , Web 2.0 Reader Comments (6) One of the challenges is of course creativity. and social media? All rights reserved.

Social Media 31

Social Media Web Advocacy Media 31

Care2

SEPTEMBER 6, 2007

million total (500,000 active monthly) residents of Second Life. Also, about 65% of online community members who participate in social causes were new to them when they began participating on the Internet, and 43% of members participate more in social activism since they joined online communities (like Care2 ). All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. Reader Comments (2) Great post Ali. I especially connect with #4.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MARCH 4, 2009

9) Use the Active Tense: Users will engage more readily with content written in the active tense. Receive monthly updates 12 Comments | by Share Article in Misc. Reader Comments (12) Great list, Allyson. I thought I would leave my first comment. 8) Be Objective: Try to avoid hyperbole and use of buzzwords.

Social Media 38

Social Media Content Web Practice 38

Care2

JULY 26, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

Social Network 74

Social Network ROI Social Media Network 74

Museum 2.0

NOVEMBER 30, 2006

There have now been a couple comments on this blog to the effect of: "Visitors already create content in museums through their thoughts and social interactions." One person commented that the more interesting question is not how we build a platform for visitor content creation but how we facilitate sharing of that content. Great point.

Share 20

Share Second Life Museum Avatar 20

Care2

MARCH 13, 2009

Upgrading to Open Source Government When: Monday, March 16th from 3:30 pm - 4:30 pm: Room Hilton D Description: The 2004 and 2008 campaigns use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. Whitehouse.gov 2.0: The Mobile Web for Good: Hype or Reality?

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 3, 2008

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Colman Thanks for your comments, Kira & Jonathon. July 31, 2007 | Jonathon D.

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ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. All rights reserved.

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YouTube Social Media Video Advocacy 34