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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.

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The Not-So-Secret Way to Power Your Nonprofit’s Future Growth

Nonprofit Tech for Good

Identify advocates Review reports to find your most active participants. You can then develop ambassador programs or advocacy campaigns targeting these individuals. Food drives and environmental initiatives Many of our nonprofit customers regularly host outreach events around community-benefitting activities.

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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

The time is ripe for the early adopters in the nonprofit sector to embrace m-Advocacy, otherwise known as mobile advocacy. Well-known e-advocacy vendors like Convio , Democracy in Action , and Blackbaud will likely also soon add mobile advocacy to their list of services as well. At least I hope so.

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Appealing to younger donors.

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Modern Advocacy Requires Modern Tools

Connection Cafe

Given the rapid growth in grassroots advocacy initiatives at organizations large and small, we’ve been talking a lot in our office about the opportunities nonprofits have to drive new types of engagement through advocacy and what makes an organization effective. In the past year, they averaged 7,000 advocate activities a month.

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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

Whether you’re part of an animal shelter, wildlife conservation organization, or advocacy group, these insights will help you navigate the ever-evolving world of nonprofit marketing. Personalize these email campaigns to make donors feel appreciated and connected to your cause.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives. Who is responsible for each objective and what activities they will complete to work toward the objective.

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