NetWits

DECEMBER 21, 2010

Are you measuring the right social media metrics or do you have your head in the sand? And to set objectives that you can measure when your done. Only 15% of the non-profits we talked to were measuring house file growth (or sometimes know as email list growth) based on their social media involvement. The answer matters.

Social Media 247

Social Media Metrics Profit Track 247

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104

ROI Social Media Media Social 104

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. But several options will help build a longer-term, more sustainable strategy.

Professional 98

Professional Fund Model Build 98

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 115

Measure Help Analysis Metrics 115

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies. Measure Everything: Is Your Nonprofit Facebook Page Worth It?

Social Media 100

Social Media Measure Media Strategy 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. Remember, measurement isn’t counting – you have to get just take numbers out of context.

Measure 101

Measure Facebook Social Media Screencast 101

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. This could be a quarter, month or week.

ROI 67

ROI Storytelling Measure Story 67

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 98

ROI Campaign Gift Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 116

Social Media Measure Action Media 116

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

ROI 101

ROI University Education Fundraising 101

TechCrunch

DECEMBER 19, 2022

It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

NetWits

MARCH 8, 2012

The folks running Give to the Max Day: Greater Washington centered all the fundraising efforts online due to the fact that online and social fundraising continue to gain traction while also producing a significantly better ROI when done well. Awards for nonprofits with the most active individual fundraisers that garnered the most donors.

Social Media 200

Social Media Fundraising Online Media 200

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you actively listening to your customers in the places they frequent online? The process is: Listen, Learn, Adapt.

ROI 92

ROI Learning Social Media Reflection 92

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

Social Media 225

Social Media International Interview Media 225

Nonprofit Tech for Good

DECEMBER 20, 2010

Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Media Examples 189

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We found that each new subscriber cost: $2.12

ROI 91

ROI Online Linkedin Analytics 91

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

Measure 90

Measure Twitter Tools Taxonomy 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? That happens when leaders model and encourage it.

ROI 91

ROI Examples Results Social Media 91

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 83

ROI Donor Fundraising Gift 83

sgEngage

DECEMBER 6, 2024

This allowed us to create measurable goals backed by actionable data and to personalize our approach to donor engagement. Whether it’s managing donor relationships, tracking progress, or measuring outcomes, leveraging the right technology can transform your organization and help you achieve goals that once seemed out of reach.

Associations 98

Associations Dallas Blackbaud Impact 98

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts.

Social Media 279

Social Media Calendar Content Media 279

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Activation. s really important for startups to have a simple set of metrics that they watch and actually do a lot of A-B testing around those metrics when they are building features and trying to measure deeper down the conversion funnel before marketing channels. Retention - email and other things to get them to return.

Metrics 61

Metrics Measure Facebook ROI 61

Gyrus

OCTOBER 1, 2024

Justify the return on investment (ROI) of L&D initiatives. Engagement Metrics Engagement data includes metrics like how often employees log in, interact with content, and participate in discussions or collaborative learning activities. Identify areas where employees may need additional support.

Analytics 64

Analytics Train Training Data 64

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108

Web ROI Social Media Bookmarking 108

The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Amy Sample Ward

OCTOBER 24, 2012

Growing and cultivating an active community also requires that the community manager walk the fine line of personal and professional sharing. Topic : Social Media ROI. Measuring the ROI of these new tools can be tricky for many organizations, especially those not yet measuring the ROI of their other technology tools and investments.

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

Social Media 51

Social Media ROI Measure Media 51

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

The Sponsorship Collective

APRIL 24, 2024

I’ve written a lot about sponsorship valuations lately and, while this is not a post about valuation, sponsorship ROI is a close cousin.

Measure 84

Measure Case Study ROI Studies 84

.orgSource

JULY 25, 2023

AI tools can automate many of the SEO activities that were once outside the realm of more casual users. These are a few of its talents and tricks for putting your words at the top of the queue: AI tools can automate many SEO activities. Measure Results “Marketers are always looking to measure their skills.

Marketing 221

Marketing Team Build Social Media 221

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.

Social Media 122

Social Media Channel Media Difference 122

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74