Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson 304

Lesson Marketing Nonprofit Channel 304

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 309

Metrics Digital Marketing Nonprofit 309

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. billion monthly active users of which 65% access the site daily and spend an average of 40 minutes per day on the platform.

Social Media 185

Social Media Statistics Media Social 185

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Elevate Your Email Marketing: Use Salesforce data to personalize email content based on past giving, interests, and engagement history.

Personal 295

Personal Fundraising Nonprofit Donor 295

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

Trend 316

Trend Fundraising Digital Marketing 316

Fast Company Tech

APRIL 1, 2025

And in the slightly less real world of marketing and advertising, thats even more the case. Active optimism Lets turn to the concept that I call active optimism. But in the world we face today, active optimism can be a powerful tool. Its a pretty weird world out there. Instability abounds.

Active 63

Active Activism Activities Life 63

.orgSource

MARCH 25, 2025

Enhanced Stakeholder Engagement More healthcare providers actively participated in advocacy efforts, strengthening the associations influence. Align Governance with Market Realities Traditional board structures may not be flexible enough to support fast-moving initiatives.

Build 221

Build Advocacy Associations Leadership 221

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 99

Culture Companies Marketing Celebrate 99

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Although most small to mid-sized groups probably do not have the resources to hire a dedicated customer experience professional to evaluate those activities.

Experiment 44

Experiment Marketing Game Gartner 44

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

NonProfit PRO

NOVEMBER 1, 2022

I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving Tuesday appeal now.

Giving 264

Giving Active Activism Activities 264

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We focus on activities that support professional expertise over time.

Strategy 221

Strategy Marketing Associations Professional 221

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

TechSpot

MARCH 13, 2025

The browser choice screens enforced by the EU's Digital Markets Act (DMA) are having a noticeable impact on Firefox's ability to compete in the internet browser sector. According to a recent Mozilla post, the new regulatory framework helped the open-source browser increase its daily active users in two of Europe's.

Europe 114

Europe Marketing Digital Open Source 114

Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Include them in table tents, banners, and event badges to provide instant access to live event schedules, donation portals, or interactive activities.

Strategy 245

Strategy Nonprofit Fundraising Volunteer 245

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

Strategy 52

Strategy Data Marketing Build 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Engadget

MARCH 25, 2025

The first of those, the voice-activated Meeting Agent, can schedule follow-up calls and draft emails for you. They will be designed to assist marketing, recruiting and other job functions. On Tuesday, the company introduced the Otter Meeting Agent. says it plans to release more "vertical" agents in the future.

email 113

email Database Voice Interaction 113

sgEngage

NOVEMBER 5, 2024

To produce meaningful reports to help you do this, you must track all financial activity and ideally compare it to your budget, or your financial representation of what you think you’ll pursue during the year. There are four core reports, known as financial statements, that nonprofits should create to review financial data and activities.

Create 111

Create Nonprofit Template Grant 111

The NonProfit Times

JANUARY 6, 2025

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. The post TrueSense Marketing Appoints Co-Presidents appeared first on The NonProfit Times. Founding President Steven Bushee is moving into the CEO role.

Marketing 52

Marketing Pennsylvania Texas Leadership 52

Nonprofit Tech for Good

MARCH 31, 2025

Many nonprofits pour time, energy, and resources into launching a membership platformCircle, Slack, Mighty Networks, or a custom-built forumexpecting it to foster an active, engaged community. Are members actively searching for resources, or is it a dumping ground for PDFs? At first, theres excitement. But then silence.

Community 131

Community Technology Nonprofit Conversation 131

Mashable Tech

MARCH 28, 2025

SEE ALSO: Garmin Lily 2 review: A smartwatch that doesn't scream 'fitness tracker' The features, dubbed Active Intelligence, provide "personalized insights and suggestions throughout the day based on health and activity data," according to the press release. Garmin faces steep competition in the health and fitness market.

Attitude 100

Attitude Map Active Activism 100

Fast Company Tech

MARCH 3, 2025

Want more housing market stories from Lance Lamberts ResiClub in your inbox? When assessing home price momentum, it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness.

Marketing 97

Marketing District of Columbia Florida Austin 97

Ars Technica

MARCH 12, 2025

The dire accounting language and market reaction are nothing new for tech firms, but iRobot's annual report suggests deeper issues than investor confidence. Investors took iRobot at its word, and its stock price had fallen nearly 40 percent as of 10:20 am Wednesday from the day before.

Alternative 106

Alternative Amazon Language Review 106

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Ridiculous, right? Feel free to *borrow* because we can’t work with everyone.

Metrics 52

Metrics Marketing Social Media Analytics 52

.orgSource

DECEMBER 17, 2024

By tailoring content and interactions, associations can enhance member satisfaction, increase retention, and boost event participation, leading to a more vibrant and active membership. Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools.

Personal 221

Personal Associations Retention Analytics 221

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Since then it has grown from 106 million active monthly users to 310 million active monthly users. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

Engadget

MARCH 13, 2025

The UK's Competition and Markets Authority (CMA) has determined that the country's mobile browser markets are "not working well for consumers and businesses" and "holding back innovation." The independent inquiry group in charge of the final report, however, pulls its recommendation from another ongoing probe.

Policy 98

Policy Mobile Google Report 98

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. The average lifespan of a tweet is 15 minutes , so if your nonprofit wants to engage your followers regularly on Twitter, you’ll need to be very active on Twitter daily.

Twitter 346

Twitter Practice Nonprofit Social Media 346

Nonprofit Tech for Good

JULY 15, 2020

Market Size: Crypto has 70,000,000 users and that number is rising. Limited Marketing Resources: If you don’t have someone who runs your online marketing. Active on Reddit: Reddit is a go-to for information on cryptocurrency. Young Donors: 35% of Millennials bought crypto in 2019. 20% are under 18.

Fundraising 312

Fundraising Nonprofit Guide Reddit 312

NonProfit PRO

DECEMBER 8, 2022

Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations. While the metaverse is still being built — and is so new that it’s hard to define exactly what it means — there’s a lot of marketing hype (and money) being wrapped up into it.

Hype 246

Hype Nonprofit Donation Active 246