Activism Mail ROI 
Nonprofit Tech for Good
JULY 31, 2020
Did you mail out an appeal at a different time? For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500). Now how does this play into your ROI?
Forum One
APRIL 27, 2023
But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Eliminate time-consuming tasks with process integration ROI: Staff time and frustration are saved when automated processes work.
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Nonprofit Tech for Good
FEBRUARY 9, 2010
Coincidently, once this change was made, activity on the Nonprofit Organizations Facebook Page declined. But nonprofits have sent out millions of e-mails and Tweets over the last few years asking supporters to “Become a fan!&# Tags: Facebook ROI (Return on Investment). You can’t blame them for it.
Nonprofit Tech for Good
OCTOBER 5, 2011
As with most other communities, the magic number when you no longer need to actively promote your group and it grows on its own hovers around the 5,000-member benchmark. It will make your group more productive and your ROI much higher. A lull in activity is glaringly obvious. Definitely utilize the templates feature.
The Fundraising Authority
NOVEMBER 23, 2020
Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Our fans are engaged, invested, and active. How's that for ROI? They followed through and we dominated AEP's Wall for days.
The Fundraising Authority
DECEMBER 22, 2020
When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. They will never be able to get every possible fundraising activity done… so they have to spend their time doing what works. They Focus on Metrics.
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