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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

Make sure your ask is clear and to the point: Trade complex language for simple phrasing and remove jargon in order to make sure supporters understand your call to action. In order to attract and activate caring advocates, you need a clearly defined vision, consistent and accessible communications, and multiple opportunities for action.

Advocacy 207
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Enhancing Donor Engagement: 6 Essential Communication Strategies

The Modern Nonprofit

For instance, younger donors may prefer digital communication channels like email or social media, while older donors might appreciate traditional mail or phone calls. When crafting messages for your donors, it’s crucial to use language that is easily understood and engaging.

professionals

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How To Increase Board Fundraising Without Having To Ask for Money

Bloomerang

The list offers a wide range of activities to choose from to support the financial growth of the organization. In some cases, your mailings may not reach people because their mailing address has changed or has a typo. This is a low-lift activity that gets prospects in the “funnel” for a later solicitation by someone else.

Money 90
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The Ideal Year-End Fundraising Calendar [2024]

CauseVox

Have a Plan: What types of fundraising activities are you planning to use? You can use whatever language suits your organization best, but it is nice to include some highlights from this year as well as program goals for 2025. Use the donor engagement cycle as a guide to keep your donors as active participants in your organization.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Ditch the industry jargon and formal language when writing or speaking with your supporters. Can you remember the last time you got a phone call that wasn’t spam?

Donor 98
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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

Use language and tone that reflect their preferences and communication style. For example, younger supporters may respond better to informal, conversational language, while older donors may prefer a more formal and traditional tone. This may include email , direct mail, social media , phone calls, or in-person events.

Guide 52
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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Follow up with a private message re-making the monthly ask to any emergency donors active on that platform. This builds a connection.

Support 52