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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. Defining Users in Google Analytics 4 Users in GA4 refer to the total number of unique individuals who have interacted with your website.

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Give Your P2P Events New Energy with Activity Tracking

sgEngage

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? That means more donors and more dollars.

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The Top Ways to Make Your Sponsored Events More Interactive

The Sponsorship Collective

Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: A good interactive event pays back so many dividends. For starters, you create a more immersive and memorable experience for your audience, be those attendees, donors, or customers.

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How Conscious Consumerism Is Affecting Sponsorship Activations

The Sponsorship Collective

In short, conscious consumerism affects how today’s shoppers make purchases and interact with brands. Have you heard of conscious consumerism? If you answered no, it’s only a matter of time before you will. You might wonder, why talk about this on the Sponsorship Collective? That’s simple.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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5 Strategies To Nurture Active Board Engagement

Bloomerang

Action step: “Board Buzz” for more active participation To put this idea into action, think about using the “Board Buzz” email plan. This means sending out regular emails each week that are specially made to say “thank you” and recognize the board members for taking an active role.

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis. Increasing Marketing Efficiency.

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