Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?
Whole Whale
OCTOBER 2, 2024
To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. Defining Users in Google Analytics 4 Users in GA4 refer to the total number of unique individuals who have interacted with your website.
Let's personalize your content