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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

It might record that the user clicked play and then clicked pause after 16 seconds, or that they searched for the hours of a museum, clicked through to the information page, and stayed for 40 seconds. In our webinar, we provide step-by-step instructions! It may sound cliché, but the first step is really to embrace the change.

FAQ 60
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Museums, Church, and Doable Evangelism

Museum 2.0

I often think museums are like church--passionately loved by staff and devout audiences, irrelevant or off-putting to lapsed or uninterested adults, alien and overwhelming to newcomers. He spends time with non-believers visiting churches and talking about what's persuasive, what's off-putting, and how they think about faith.

Museum 25
professionals

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Helping Strangers Participate through Instructions: Deconstructing the MP3 Experiment

Museum 2.0

The MP3 experiment is an exercise in following instructions. He explains that you will have to follow his instructions to have “the most pleasant afternoon together.” Steve has a deep, fake “god” voice, which makes him sound both benevolent and like someone you want to please. He’s not your friend, but he likes you.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

How do you find your way around a multi-faceted museum? I spent some time playing with this question last week at the Milwaukee Art Museum, a large general museum that is moving toward redesign of the permanent galleries. The instruction becomes a kind of social object that gives people something to talk about.

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Adventures in Participatory Audience Engagement at the Henry Art Gallery

Museum 2.0

Thirteen students produced three projects that layered participatory activities onto an exhibition of artwork from the permanent collection of the Henry Art Gallery. When activities were not facilitated, people were often too timid to interact. As one participant said, "the museum feels friendly in a way it usually doesn't."

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Guest Post by Nina Simon -- Self-Expression is Overrated: Better Constraints Make Better Participatory Experiences

Beth's Blog: How Nonprofits Can Use Social Media

Submitted by Nina Simon, publisher of Museum 2.0. I’ve had it with museums’ obsession with open-ended self-expression. I know this sounds strange coming from someone writing an admittedly self-expressive blog post, but hear me out. These are all active social endeavors that contribute positive value to the social Web.

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What I Learned from Beck (the rock star) about Participatory Arts

Museum 2.0

It is what it sounds like: a book of original sheet music, beautifully designed and complemented with artwork and text. There are many artistic projects that offer a template for participation, whether a printed play, an orchestral score, or a visual artwork that involves an instructional set (from community murals to Sol LeWitt).