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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. In GA4, there is no limit to the number of events counted per session, unlike in Universal Analytics (UA) where goals are counted only once per session.

Active 98
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

Metrics 299
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Four Steps to Align Data with Your Mission and Goals

Association Analytics

But you want to make sure those decisions deliver outcomes that support your goals. In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. Formulate SMART Goals. Develop KPIs for Your Goals.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

Metrics 80
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7 Database Goals for Your Independent School’s Capital Campaign

sgEngage

Just as a successful capital campaign follows defined steps and milestones, so does the work of a database manager—nitty-gritty, behind-the-scenes tasks to keep the campaign moving toward its goal. PRO TIP: Comb your active funds and assign them with a category and type, conforming to CASE reporting standards as closely as possible.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Rethinking Recruitment and Retention Goals

VQ Strategies

Traditionally, recruitment focused on looking outward to find and attract people to engage in activities in support of the organization’s cause. Yet, even prior to the pandemic, organizations had begun to rethink how retention success was measured, shifting from a goal of keeping volunteers to one of “maximizing volunteer talent.”