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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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What’s Your End-of-Year Strategy for Planned Gifts of Assets?

sgEngage

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. Listen for Opportunities When you visit with your donors, be sure to listen and actively respond to what is happening in their lives. How, then, should you talk about year-end gifts of assets?

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Filter by date. What number of donors gave at end of year?

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Write professional drafts with A.I. for free. #1

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

This detailed plan defines the activities your nonprofit will use to steward donors at different levels and how often youll complete each activity. Major donors: Your nonprofit’s largest donors expect to be highly involved and updated often on how you use their gifts. The answer is a donor stewardship matrix.

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There’s Nothing Artificial About Fundraising

Bloomerang

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? Mail something memorable. Send updates.

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