5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits
Nonprofit Tech for Good
APRIL 2, 2020
This is because they have limited time and money, so they pour much of it into activities that can easily demonstrate a direct response. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%. 3) Engagement.
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