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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. This involves looking at demographics, motivations, and preferences.

professionals

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. What activities would make your association better prepared to respond to changes in your members’ needs and the business environment? Can you accurately describe your membership demographics?

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Giving history : Understanding your donor’s giving history can help you segment your donors and target your fundraising appeals more effectively.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Donors’ giving history can be an incredibly helpful data point.

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4 surprising revenue boosters for your association

Nimble AMS

You can use member data to send personalized messages to your members that recap their activity with your organization and give kudos to them for their involvement. Automations – Automating processes can be a huge time-saver, which can free up your staff’s time for more revenue-generating activities. Learn more.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

If you’re inspired to update your nonprofit profile, you should know that the elements donors tend to review are programmatic and strategy details, charitable status, financial information, demographic data, and any available examples of how you are tracking your progress and measuring your results.

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