Association Analytics

AUGUST 15, 2022

Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Are active online community users more apt to purchase a product? Here are some examples of how you can put derived data to use: Use advanced analytics to help you create member Engagement Scores.

Analytics 169

Analytics Associations Demographics Picture 169

Candid

APRIL 24, 2024

In addition to Candid’s vice president of influence Aleda Gagarin, the session featured Ellen Dickenson, senior vice president for research of United Way of Massachusetts Bay; Jeffrey Jimenez-Kurlander, learning and impact officer from the Surdna Foundation; and Kerrin Mitchell, co-founder of Fluxx.

Collaboration 52

Collaboration Data Demographics Massachusetts 52

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Since then it has grown from 106 million active monthly users to 310 million active monthly users. Once you have claimed or created your LinkedIn Page, the set up process is straightforward.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Get Fully Funded

AUGUST 19, 2024

Using Donor Data to Create Segments Leveraging donor data is crucial for creating targeted and effective communication strategies. Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior. Ask donors directly about their preferences.

Data 59

Data Marketing Donor Mail 59

Nimble AMS

MARCH 29, 2022

For example, with Nimble AMS , you can use a point-and-click AI tool to create predictions about things like: Members’ likelihood to renew . Essentially, AI can help you adjust your marketing and engagement approaches for specific members to provide them with valuable offers that can influence their purchases.

Associations 124

Associations Badge Generation Product 124

Nonprofits Source

JULY 22, 2024

Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek. Create a donation button: Make the donation process stand out on your website and social media channels by setting up a donate online button.

Tips 52

Tips Nonprofit Social Media Demonstration 52

sgEngage

MARCH 18, 2024

Even though laws and structures are often driven from the top down, it is a combination of top-down leadership and grassroots movements that create sustainable change. This includes considering factors such as race, gender, socioeconomic status, and other intersecting identities that can influence access to resources and opportunities.

Philanthropy 94

Philanthropy Action Structure Law 94

Qgiv

SEPTEMBER 4, 2024

To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success. In this stage, your organization should start to connect with potential donors through personalized communication, events, and stewardship activities.

Donor 52

Donor Guide Retention History 52

Achieve

SEPTEMBER 5, 2024

Create member segments and personas. Group members based on shared characteristics like demographics, interests, or preferred communication channels. For each segment, create a persona to help you visualize those members. To enhance your website for users, your association should: Create helpful content.

Online 52

Online Associations Metrics ROI 52

Gyrus

MARCH 18, 2024

Today, Millennials and Gen Z are the dominant demographic in the workplace. These generations consider opportunities for career growth, investment in employee development, and training crucial factors that influence whether they will stay or leave their workplace. Those who don’t will be taking a huge risk.

Training 52

Training Train Develop Skills 52

Gyrus

MARCH 18, 2024

Today, Millennials and Gen Z are the dominant demographic in the workplace. These generations consider opportunities for career growth, investment in employee development, and training crucial factors that influence whether they will stay or leave their workplace. Those who don’t will be taking a huge risk.

Training 52

Training Train Develop Skills 52

Gyrus

MARCH 18, 2024

Today, Millennials and Gen Z are the dominant demographic in the workplace. These generations consider opportunities for career growth, investment in employee development, and training crucial factors that influence whether they will stay or leave their workplace. Those who don’t will be taking a huge risk.

Training 52

Training Train Develop Skills 52

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. There are many ways to segment your supporters : by giving level, involvement, interests, history with your organization, active vs. lapsed status, volunteers, advocates, and past board members. Truly, the sky’s the limit with segments. Who didn’t?

Data 96

Data Gift Relationship Interaction 96

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Demographics. Previous engagement.

Game 52

Game Marketing Change Tips 52

Bloomerang

NOVEMBER 8, 2021

That’s why effective fundraisers understand the difference between demographics and psychographics. Demographics often factor into creating personas. Unfortunately, going solely off of demographic information often results in a two-dimensional view of a person. . Psychographics inform identities.

Donor 128

Donor Demographics Nonprofit Philanthropy 128

Nonprofits Source

JUNE 24, 2024

Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. For example, a clothing store running a back-to-school campaign may create a page on its website that’s optimized for the keyword “back-to-school clothes for teens” to target an audience of high school students.

Audience 52

Audience Marketing Student Social Media 52

Nonprofits Source

JULY 9, 2024

Partner with the local wineries or distributors that donated the bottles to create shareable content that expands your reach. Instead, it’s a session with a skilled artist who donates their time and talent to create beautiful, personal artwork. No, you’re not auctioning a completed piece. Host a social media takeover.

Marketing 52

Marketing Artist Help Celebrate 52

Connection Cafe

OCTOBER 23, 2017

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.

Influence 24

Influence Podcast Meme Policy 24

sgEngage

APRIL 26, 2023

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause.

Platform 80

Platform Charity Trend Virtual 80

Whole Whale

JUNE 15, 2022

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Twitter Listening.

Tools 98

Tools Guide Social Social Media 98

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

Influence 34

Influence Podcast Campaign Social Media 34

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.

Experiment 321

Experiment Create Aggregator Retention 321

Greater Giving

APRIL 16, 2021

A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. This includes the basic demographic information typically used to segment donors by gender, ethnicity, and age. Demographics. What is Donor Segmentation?

Communication 80

Communication Donor Strategy Phase 80

.orgSource

JULY 3, 2023

was to help them leverage and monetize assets they already owned and showcase their brands in a new context while creating a simple model that could become self-funding.” The cost and effort needed to create a video are significantly reduced. Consider the topics and platforms that are appropriate for the various demographics.

Video 221

Video Communication Create Strategy 221

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. Plus, they allow your followers to create user-generated content that can help you reach even more audiences!

Social Media 52

Social Media Media Build Social 52

Media Cause

JANUARY 10, 2023

Create attention-grabbing designs. Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. For example, what activities do your supporters like to participate in?

Product 52

Product Marketing Nonprofit Audience 52

Eric Jacobsen Blog

AUGUST 8, 2024

We have a choice of where to invest those dollars – our time – and we want to invest them in the activities and tasks that produce the most returns. You may find out you are unnecessarily putting time into tasks and activities that are not important to the key people in your life, while missing out on what is important.

Build 62

Build Voice Exercise Chapter 62

Greater Giving

JUNE 30, 2021

Based on the results of their research, they are creating new, innovative methods to present their nonprofits to the public and elevate their fundraising goals to new heights. To create this new transformative style of fundraising, event planners are taking a fresh look through the eyes of the donors. A New Philosophy in Fundraising.

Strategy 97

Strategy Fundraising Virtual Method 97

Bloomerang

JULY 15, 2021

Most of us would like to think we are immune to its effects, but if you’ve got a pulse then you’ve got some form of unconscious bias silently influencing everyday actions and outcomes. Making flawed conclusions based on cultural preconceptions and creating action plans built on fundamental misunderstanding of available information sources.

Nonprofit 108

Nonprofit Voice National Culture 108

Qgiv

APRIL 9, 2024

Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Facebook allows brands to find new users based on detailed demographic data, making it well-suited for lead generation and direct-to-donor prospecting.

Digital 52

Digital Practice Donor Strategy 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

billion active monthly users, Facebook is commonly used as a research tool for people deciding whether or not to trust a company. In order to help you set up a strong presence on Facebook, here are our key takeaways for the platform: Biggest Demographic. For more specific takeaways, our recommendations are: Biggest Demographic.

Social Media 52

Social Media Marketing Media Social 52

sgEngage

MARCH 4, 2022

Personal connections are most likely to influence donations. . Convenience — in your donation process, event registration, and activity participation — is one of your supporters’ most important values. Personal connections are most likely to influence donations. Convenience is crucial. . Convenience is crucial. .

Studies 91

Studies Experiment Giving Generation 91

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

billion active monthly users, Facebook is commonly used as a research tool for people deciding whether or not to trust a company. In order to help you set up a strong presence on Facebook, here are our key takeaways for the platform: Biggest Demographic. For more specific takeaways, our recommendations are: Biggest Demographic.

Social Media 52

Social Media Marketing Media Social 52

Eric Jacobsen Blog

OCTOBER 1, 2023

We have a choice of where to invest those dollars – our time – and we want to invest them in the activities and tasks that produce the most returns. You may find out you are unnecessarily putting time into tasks and activities that are not important to the key people in your life, while missing out on what is important.

Voice 97

Voice Exercise Chapter Script 97

AccelEvents

SEPTEMBER 8, 2020

An online event requires that you use different lingo, market through different funnels, and create a narrative around the unique digital experience. . Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Create invitations tailored for different audiences.

Virtual 95

Virtual Marketing Guide Stream 95

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Include key findings and create audience personas (fictional people that embody your target audience). Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52