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Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Nextdoor’s SPAC investor deck paints a picture of sizable scale and sticky users

TechCrunch

Our usual mockery of SPAC charts mostly doesn’t apply. The company kicks off with a note that it has 27 million weekly active users (neighbors, in its own parlance), and claims users in around one in three U.S. Underscoring its active user counts are Nextdoor’s retention figures. So, the metrics are looser here.

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How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)

Beth's Blog: How Nonprofits Can Use Social Media

I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. The point is that there is sometimes confusion between activities and results. Click to See Larger Version.

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Five takeaways from Coinbase’s S-1

TechCrunch

At the end, we’ll riff on a chart that discusses the correlation between crypto assets and the stock market, just for fun. And given that the company’s transaction margins ranged in the mid-80s percent during much of 2020, each Coinbase active trader was still quite valuable, even at a lower revenue point. Sound good?

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Use cohort analysis to drive smarter startup growth

TechCrunch

Cohort analysis is flexible and can be used to analyze a variety of performance metrics including revenue, acquisition costs and churn. The chart below is a simple analysis you might do to gauge your marketing performance. Let’s imagine you’re the CMO of the “Bluetooth Coffee Company.”

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Information: The Better Half of IT

sgEngage

As a Database Administrator, my world revolves around helping users make sense of the information they receive, from voice-of-the-customer anecdotes and impressions to polished Key Performance Indicator (KPI) graphs, charts, and dashboards. Data fuels most activities in a nonprofit. How do I care for my data? That’s okay!

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Build Beautiful Charts & Graphs with Data Visualization on EveryAction

Everyaction

, or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint. Built on top of EveryAction's unparalleled reporting functionality, users can easily create pie charts, donut charts, bar graphs, line graphs, and area charts based on any criteria for data in their database.

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