Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

Content 110

Content Ideas Calendar Plugin 110

Neon CRM

OCTOBER 6, 2023

Maximize Your Digital Marketing Channels Even if your event is taking place in-person, your marketing efforts should be primarily happening online. With everyone spending hours a day glued to their phones and computers, digital channels will be the best way to reach them. And in order to do that, you’re going to have to go old school.

Tips 52

Tips Fundraising Local Channel 52

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization.

Donor 98

Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

DECEMBER 20, 2010

Our LinkedIn group for Active pro bono consultants is a great place where these people can connect based on a current interest—giving back using their current skills. We started out by creating a twitter account and using just a few hours a week to monitor and post, then built out our other channels and cross-promoted our specific campaigns.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

Facebook 137

Facebook Results Change Organization 137

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

It’s got to be fun – games and activities can make a big difference. Sharing memories – stories, pictures – after the party keeps the good feeling going, and makes everyone want to attend next year. ” All good nonprofit strategists know that you have to begin with setting measurable goals. Number of donors.

Guide 110

Guide Giving Free Remix 110

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1.

ROI 51

ROI Social Media Measure Media 51

Get Fully Funded

OCTOBER 21, 2021

This process can become confusing, so keep in mind that your nonprofit doesn’t need to navigate these legal channels alone. In general, offline fundraising activities refer to phone calls, mailing solicitations, events, and other similar donation generating practices. Applying to Fundraise Online. Legal Requirements.

Course 64

Course Online Fundraising Law 64

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. After lunch, I wanted an activity that included some movement.

Social Media 98

Social Media Train Training Network 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Example: Red Cross.

Social Media 118

Social Media Media Social San Jose 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. … Read More Fundraising'

Change 106

Change New Zealand Homeless Australia 106

CauseVox

JUNE 9, 2021

With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. Virtual Gala Fundraiser.

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

SEPTEMBER 23, 2010

Make a calendar – outline all activities you want to share, plan activity that integrates with overall organization messaging and schedule them in advance (tip: make a calendar). Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Social Media 54

Social Media Tips Media Social 54

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? How many should? Is 10K enough, too little, too many?

Facebook 51

Facebook Ratio Influence Social Media 51

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. Don't measure success of mobile Apps just by the £s raised. Use social media to mobilise and engage, not just take money. Focus on that first, without assuming people will donate to you immediately.

Charity 51

Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

For listening to become an organization wide activity and more impact, it needs to be part of the organization's culture. Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear.

ROI 91

ROI Examples Results Social Media 91

Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

Convio 40

Convio Integration Measure Retention 40

Care2

NOVEMBER 11, 2009

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. A second challenge is that organizations vary greatly in how they measure this value. Q: How is drop-off measured? Q: Does this include offline giving too?

email 56

email Benchmark Measure Advocacy 56

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. Facebook General Growth data: More than 200 million active users. They were active and dedicated to making it work and raised 90,000+ friends. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. More than 3.5

Tools 100

Tools Tech Map Case Study 100

Nonprofits Source

JANUARY 23, 2023

Once you’ve applied to the program, you’ll need to set up your account, create your ads, and actively monitor performance. The program is most helpful for organizations that have discussion-worthy causes and content centered around related topics that people are actively searching for online. Holistic strategy development.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Making it easy for people to give to a cause by integrating charitable actions into the activities, routines, and habits of daily life is brilliant. If fundraising is the only measure of what makes an NGO effective, then I worry about what the real value proposition is of organizations soliciting donations.

Causes 89

Causes Build Demonstration Reflection 89

NonProfit Hub

OCTOBER 16, 2015

Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory and other instructional approaches. Dosomething.Org , an organization focused on activating young people in social good campaigns, is an expert at engaging and activating Gen Z donors.

Social 28

Social Nigeria Cancer Student 28

Whole Whale

APRIL 19, 2024

Give Lively was founded by people with a passion for social good who saw the need for an internet-based method of raising funds that didn’t require offline contributions. NeonOne as a CRM is cloud-based that enables users to accept and track multiple donations from multiple channels. Add to cart Psst… Looking to crowdfund?

Platform 40

Platform Donation Paypal Integration 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Demonstrate progress and success of active projects. How will you measure results? Push out quality content without fail and participate in social channels. Make it easy for people to give online and offline while also showing people how you are using their money. Reach new supporters, donors and volunteers.

Goal 94

Goal Strategy YouTube Demonstration 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Their job is to create, edit, repurpose, identify content across all our channels. It doesn’t matter where it is or who created.

Story 90

Story Platform Build Organization 90

Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. And we should.

Social Media 44

Social Media Advocacy email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. Beyond using and counting on your social network for donations and spreading the word, find ways to activate your network more concretely: create those “campaign captains.”

Nashville 97

Nashville Twitter Blogger Contest 97

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. And we should.

Social Media 44

Social Media Advocacy email Online 44

DNL OmniMedia

FEBRUARY 16, 2022

What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Step 7: Measure the success of your nonprofit digital strategy. You might consider questions such as: What are your current nonprofit digital marketing activities? Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. Not everyone who follows you on Facebook is necessarily following you on other channels too.

Social 280

Social Fundraising Social Media Channel 280

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

My teaching style has been influenced by constructivism in short - less "sage on the stage" and "more guide on the side" and that learners should be actively involved in their learning process. The Power of Social Learning: Online and Offline . They were able to join the discussion in our Twitter channel.

Social Media 95

Social Media Reflection Learning Social 95

Care2

MAY 15, 2009

Email is a critical channel. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Collect reliable data on your efforts with a system that automatically tracks all of a supporter’s activity in one single record.

Digital 52

Digital Fundraising Case Study Advocacy 52