Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #2

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Trend Digital Fundraising Marketing 316

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. the generative search engines spit out an initial list of organizations with performance-plus campaigns. Please cite sources.”

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Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. The sky’s the limit!

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Lesson Marketing Nonprofit Mobile 304

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 2) Conversion Rates. 3) Engagement.

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Metrics Digital Marketing Nonprofit 309

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

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Culture Companies Marketing Celebrate 98

NonProfit PRO

AUGUST 1, 2022

Propeller, the digital platform that brings social activism, charitable efforts, and impactful marketing campaigns together in an unprecedented and profitable way, is on track to have a successful 2022. The company is now offering the opportunity to support its continued growth via Wefunder.

Campaign 185

Campaign Profit Track Digital 185

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Collaboration Marketing Integration Trend 221

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. You might be thinking, “What more could we want?”

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Resource Fundraising Nonprofit Template 331

Nonprofit Tech for Good

JULY 15, 2020

Market Size: Crypto has 70,000,000 users and that number is rising. Limited Marketing Resources: If you don’t have someone who runs your online marketing. Nonprofits who don’t effectively promote their cryptocurrency campaign can expect minimal results. . Young Donors: 35% of Millennials bought crypto in 2019.

Fundraising 312

Fundraising Nonprofit Guide Reddit 312

NonProfit PRO

NOVEMBER 1, 2022

I’ve seen two truths: People want to help those in need and be part of a movement. Giving Tuesday offers both opportunities in one day — Nov. 29 this year — which is why your organization should start planning a Giving Tuesday appeal now.

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Giving Activities Active Activism 264

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. 4) Activate Google Ad Grants To activate Google Ad Grants, click on “Submit activation request” to initiate the activation process. By Oskar Sznajder , Co-founder of Webup! –

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Grant Google Guide Nonprofit 291

Nonprofit Tech for Good

OCTOBER 17, 2023

Regular updates keep your audience engaged and informed about your activities. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. Offer to partner with them on projects or campaigns related to your cause.

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Social Media Media Social Influence 331

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Could you use more support in getting creative campaigns across the finish line? Get some inspiration for your next campaign or appeal and discover how we deliver creative marketing for fundraisers.

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Giving Campaign Donor Communication 246

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible.

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Social Media Media Social Nonprofit 333

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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email Campaign Fundraising Marketing 104

sgEngage

NOVEMBER 5, 2024

To produce meaningful reports to help you do this, you must track all financial activity and ideally compare it to your budget, or your financial representation of what you think you’ll pursue during the year. There are four core reports, known as financial statements, that nonprofits should create to review financial data and activities.

Create 111

Create Nonprofit Template Grant 111

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. One of the biggest misconceptions of social fundraising is that it just means to be active on social media using your nonprofit account.

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Fundraising Social Practice Online 270

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

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Content Strategy Marketing Data 169

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. And don’t be shy about sending emails! Add a pop-up!

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Informing about events and selling tickets to meetings, galas, fun runs, or any other activity. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

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Grant Google Guide Nonprofit 345

Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . It’s also a great marketing campaign for the main event. 4) Live auctions. This is where silent auctions come in.

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Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

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Action Donation Social Media Donor 337

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. At Whole Whale, we’ve seen this fallacy lead to critical strategic mistakes across hundreds of nonprofit campaigns. Ridiculous, right? Feel free to *borrow* because we can’t work with everyone.

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Metrics Marketing Social Media Analytics 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

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email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns. Recurring giving. Fundraising events.

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Action Fundraising Nonprofit Gift 296

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

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Charity Facebook Test Profit 331

Fast Company Tech

MARCH 27, 2025

At first glance, one might have assumed these were assets for a new Liquid Death campaign or MSCHF launch. But, as it turns out, the whole edgelord rebrand was just a temporary marketing play to promote California Pizza Kitchens 40th anniversary. The issue, though, is that many fans just dont think about CPK that often, Keller says.

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California Social Media Childhood Campaign 93

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. This will help you create a more compelling and meaningful campaign.

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Fundraising Nonprofit Ideas Causes 345

sgEngage

JANUARY 23, 2025

While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns. Campaigns must maintain a minimum 5% click-through rate (CTR). Keywords and ad copy must align with the nonprofits mission to maintain eligibility.

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Grant Impact Google Nonprofit 102

Nonprofit Tech for Good

MAY 5, 2022

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities.

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ROI Demonstration Nonprofit Metrics 334

Fast Company Tech

APRIL 1, 2025

The climate activist group Just Stop Oil (JSO) has announced the end of its campaign of direct action. But the intense backlash directed at JSO is not evidence that its campaign faltered. JSOs campaign may be over, but the emotional legacy it leaves behindfrustration, urgency and debatewill outlast its tactics.

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Public Change Attention Action 91