Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Focus on the Future Today the emphasis is shifting.

Experiment 44

Experiment Marketing Game Gartner 44

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The Cirque audience sits under a striped big top.

Strategy 221

Strategy Marketing Associations Professional 221

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 331

Social Media Media Social Influence 331

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 98

Culture Companies Marketing Celebrate 98

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

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email Personal Strategy Nonprofit 328

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Brand Fix #3: Pinpoint the Problem/Offer a Solution Nonprofits focus so much on their activities and programs that they fail to clearly articulate the problem they are addressing.

Nonprofit 300

Nonprofit Problem Consultant Volunteer 300

Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy.

Fundraising 283

Fundraising Strategy Create Nonprofit 283

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Lifestyle and interests, opinions and activities impact also impact transactional and social preferences.

Audience 94

Audience Donor Demographics Retention 94

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

Strategy 52

Strategy Data Marketing Build 52

Socialbrite

SEPTEMBER 26, 2022

Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. Here are three suggested things to try to inspire grassroots activism: 1. Go where your audiences are most comfortable. Use actions to inspire more activism. Final thoughts.

Activities 111

Activities Active Activism Audience 111

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. So what are Google Ad Grants ? Getting Your Site Ready for Google Ads.

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Grant Google Guide Nonprofit 345

Nonprofit Tech for Good

MAY 4, 2022

In the face of sweeping changes, rebranding can be a useful tool to re-affirm the vitality of the mission, explain current operations and activities, and invigorate supporters, both old and new. From day one, you should collaborate with a design or marketing firm experienced in branding. Soul Searching as a Launch Pad.

Tools 283

Tools Effective Nonprofit Evaluation 283

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. By Oskar Sznajder , Co-founder of Webup! –

Grant 291

Grant Google Guide Nonprofit 291

Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . It’s also a great marketing campaign for the main event. 4) Live auctions. This is where silent auctions come in. About the Author.

Method 354

Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. One of the biggest misconceptions of social fundraising is that it just means to be active on social media using your nonprofit account.

Fundraising 270

Fundraising Social Practice Online 270

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Since then it has grown from 106 million active monthly users to 310 million active monthly users. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 303

Storytelling Digital Audience Channel 303

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. This advice is especially relevant for anyone looking to attract a younger audience. My YouTube examples don’t quite fit this lofty definition.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 239

Campaign Giving Nonprofit Google 239

Whole Whale

OCTOBER 2, 2024

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. Where to Find Active Users, Users, Sessions, and Engaged Sessions in GA4 These metrics will show up in most reports laterally across GA4.

Activities 98

Activities Active Activism Difference 98

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 102

Grant Impact Google Nonprofit 102

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. The average lifespan of a tweet is 15 minutes , so if your nonprofit wants to engage your followers regularly on Twitter, you’ll need to be very active on Twitter daily.

Twitter 346

Twitter Practice Nonprofit Social Media 346

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

JULY 20, 2022

It has continued to gain traction with the growth of bitcoin’s blockchain technologies, expanding NFT markets, venture capital investments, and ongoing calls to reign in the power of big tech. added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible.

Attention 330

Attention Nonprofit Avatar Virtual 330

Nonprofit Tech for Good

JUNE 24, 2022

When it comes to online fundraising for nonprofits, a sweepstakes is one of the best options for engaging and activating individual donors. An online sweepstakes enables your nonprofit to reach a global audience with no restrictions on how much money you can raise, or when and how you can use those funds. 3) Timing is Everything.

Fundraising 245

Fundraising Online Practice Nonprofit 245

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Advocating by galvanizing grassroots activism, signing petitions, and contacting elected officials. Building an audience by attracting new subscribers to newsletters . What is the Google Grant?

Grant 336

Grant Google Guide Websites 336

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 96

Fundraising Nonprofit Grant Language 96

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 1) Establish a presence on social media for your association.

Social Media 336

Social Media Associations Media Social 336