Nonprofit Tech for Good

MARCH 18, 2022

It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. One example of a successful cause marketing challenge was Oreo’s #CookieWithACause campaign.

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Guide Social Media Audience Video 358

Nonprofit Tech for Good

JANUARY 10, 2022

Over 100,000 nonprofits worldwide have taken advantage of Google Grants since the program was established in 2003, yet most nonprofits have never taken part in the program and many more are no longer receiving Google Ad Grants, because they did not take the necessary steps to keep their account active. and get them approved.

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Grant Google Nonprofit Guide 359

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Campaigns must maintain a minimum 5% click-through rate (CTR).

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Grant Impact Google Nonprofit 104

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Social Media Media Social Influence 336

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. They also appeal to different audience segments. Work With Influencers.

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Fundraising Nonprofit Influence San Diego 332

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

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Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player.

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Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. This free nonprofit marketing tool allows you to share your organization’s latest news and updates, promote your latest fundraising campaign, and strengthen relationships with your supporters.

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Social Media Media Social Nonprofit 343

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Charity Facebook Test Profit 332

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. One of the biggest misconceptions of social fundraising is that it just means to be active on social media using your nonprofit account.

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Fundraising Social Practice Online 279

CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. And in order to tell stories effectively you need to understand who your audience is.

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Social Media Media Social Tips 98

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? A good way to improve your social media fundraising success is to be clear on your target audience. 3) Pick the right platforms.

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Grant Google Guide Websites 336

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. And Twitch, the most popular livestream platform, with 15 million daily active users. 2)Apple Pay.

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Integration Nonprofit Fundraising Donation 363

Nonprofit Tech for Good

MAY 8, 2023

You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Messages can be used to solicit donations, recruit volunteers for a fundraising event or activity, and more. That means that with a text fundraising campaign you can reach your donors where they are on their mobile devices.

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

NOVEMBER 10, 2021

We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters.

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Fundraising Strategy Create Nonprofit 298

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy. To drive conversion and boost revenue, fundraising professionals will need to create campaigns that attract new supporters and prioritize donor experience.

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Giving Question Nonprofit Campaign 301

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. The purpose of your campaign should drive your segmentation efforts, providing context to how you group your supporters.

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Audience Effective Tips Database 111

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Action Fundraising Nonprofit Gift 319

Kindful

OCTOBER 26, 2021

One way you can make sure your message gets in front of the right people on Giving Tuesday is to segment your campaigns for specific audiences. In my experience, I’ve found that campaigns that are segmented for specific audiences outperform one-size-fits-all campaigns. Wondering how to segment your campaigns?

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Campaign Ideas Giving Donor 134

Socialbrite

SEPTEMBER 26, 2022

Yet it is action, not avoidance, that will inspire others to do the same and, ultimately, create a culture of effective activism for change. Here are three suggested things to try to inspire grassroots activism: 1. Go where your audiences are most comfortable. Use actions to inspire more activism. Final thoughts.

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Active Activism Activities Audience 111

Nonprofit Tech for Good

OCTOBER 25, 2019

The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. The focus for campaigns is encouraging donations to Fundraisers during timeframes when it’s most important for your organization.

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Facebook Fundraising Raise Campaign 243

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Fundraising Practice Nonprofit Registration 278

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. What can you learn from campaigns of the past?

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Advocacy Campaign Tips Volunteer 130

The Modern Nonprofit

JANUARY 28, 2025

Estimated Reading Time: 3 minutes Peer-to-Peer Fundraising: A Fresh Take for 2025 Did you know that peer-to-peer fundraising campaigns are reported to raise 35% more than traditional campaigns? By empowering individuals to fundraise on your behalf, youre turning your community into active participants in your mission.

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Fundraising Social Media Campaign Template 81

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Audience Channel 316

Classy

JUNE 21, 2021

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . Download Your Checklists for Crowdfunding, Peer-to-Peer, and Event Fundraising Campaigns. Creative Angles to Take on Your Next Campaign.

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Campaign Fundraising Contest Cancer 128

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. There’s no need to be active on all social channels if you don’t get ROI from them. 6) Plan your campaigns.

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Social Media Calendar Content Media 279

Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . It’s also a great marketing campaign for the main event. 4) Live auctions. This is where silent auctions come in. About the Author.

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Method Fundraising Nonprofit Donation 354

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. 50 helps us feed one child for a week.”).

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Fundraising Donation Donor Social Media 359

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Activating Personalization with Email It can be easy to get overwhelmed and not know where to start or where to go next. Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available.

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email Personal Strategy Nonprofit 329

Whole Whale

OCTOBER 2, 2024

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. This means that the difference in session count between UA and GA4 can vary depending on factors like session timeout and campaign timeout settings.

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Active Activism Activities Difference 98

sgEngage

MARCH 22, 2024

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? That means more donors and more dollars.

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Active Activism Activities Track 111

Allegiance Group

APRIL 14, 2025

This is especially important during this time of uncertainty, when there may be a tendency to automatically pull back on spending or suspend some activities altogether. Use the answers to those key questions to define goals by audience segment. This is the time to zoom in on campaign performance. That will come next.

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Public Media Channel Mail 52

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Campaign Fundraising Tips Online 115

Nonprofit Tech for Good

JUNE 24, 2022

When it comes to online fundraising for nonprofits, a sweepstakes is one of the best options for engaging and activating individual donors. An online sweepstakes enables your nonprofit to reach a global audience with no restrictions on how much money you can raise, or when and how you can use those funds.

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Fundraising Online Practice Nonprofit 271

Get Fully Funded

FEBRUARY 28, 2022

Instead share a message about an upcoming campaign and encourage them to personalize the message. Then ask them to run a peer-to-peer campaign , sharing the message with 10 friends or family members who might be interested in donating $100 and follow up with each person individually. They are already doing that.

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