Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. And some podcasters have other priorities.

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Podcast Video Audio Los Angeles 126

Nonprofit Tech for Good

NOVEMBER 10, 2021

We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters.

Fundraising 280

Fundraising Strategy Create Nonprofit 280

sgEngage

JANUARY 26, 2024

A well-designed awareness campaign can bring attention to your nonprofit’s cause, educate the public about a significant issue, and drive more donations to fuel your mission. To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership.

Awareness 100

Awareness Campaign Business Social Media 100

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse offers nonprofits a variety of ways to engage with potential donors and bring awareness to your mission.

Attention 325

Attention Nonprofit Avatar Virtual 325

Candid

FEBRUARY 4, 2025

Social sharing doesnt just raise awareness; it has the power to directly influence fundraising outcomes. Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks. To identify the right influencers for your cause, start by looking within your own network.

Generation 95

Generation Share Social Nonprofit 95

sgEngage

OCTOBER 24, 2024

A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Typography.

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Websites Tips Nonprofit Design 110

Nonprofit Tech for Good

JULY 25, 2019

Maybe you’re hoping to raise awareness or funds, show some supporter appreciation, do some community building, or maybe you just want to have a little fun. 2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 3) Get creative with your promotions.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. What does this mean for you?

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Campaign Giving Nonprofit Google 236

sgEngage

APRIL 11, 2022

Whether your nonprofit is interested in spreading awareness or influencing how their supporters might vote , virtual campaigns have the potential to reach a large audience, fast. . Fortunately, modern advocacy technology is aware of this potential shortcoming and has solutions. . Down period between campaigns.

Advocacy 98

Advocacy Awareness Campaign Virtual 98

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. It is an effective recruitment tool that also promotes public awareness. My goal with WorkerBee.TV

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

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Twitter Practice Nonprofit Social Media 343

Nonprofit Tech for Good

MARCH 25, 2022

Using the right virtual events software and also with a little hardware, you can recreate many of your favorite fundraising activities over a livestream to give an experience that’s as close to the real thing as possible while also providing plenty of new and unique benefits. A Gala is a well-known charity fundraising event.

Virtual 340

Virtual Ideas Fundraising Nonprofit 340

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. Advocating by galvanizing grassroots activism, signing petitions, and contacting elected officials. A Real-Life Example.

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Grant Google Guide Websites 336

Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. National awareness days are a great way to spread the word about your nonprofit’s work by aligning your mission with a day that’s dedicated to a specific, relevant issue. Discovering Relevant Awareness Days.

Awareness 75

Awareness Nonprofit Calendar Causes 75

sgEngage

MARCH 7, 2024

The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents.

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Activities Active Activism Comparison 104

Nonprofit Tech for Good

JULY 30, 2023

Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level. Whether it’s a call to donate, volunteer, or spread the word, compelling narratives motivate people to actively engage with you, further fueling impact and reputation.

Storytelling 228

Storytelling Action Roles Nonprofit 228

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization. However, boosting awareness is an upper-funnel goal. The goal was to plant the seed of awareness about the event.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

Similar to how consumer brands use holidays like Black Friday and Cyber Monday to ignite the spirit of the holiday season and boost foot (or click) traffic, nonprofits can leverage Giving Tuesday to attract donor awareness, gifts, and loyalty. Start with activities such as: Aligning on a brand vision. Building your campaign layout.

Giving 267

Giving Question Nonprofit Campaign 267

Nonprofit Tech for Good

OCTOBER 29, 2022

Nonprofits saw mobile conversion improve by more than 2 points after activating Venmo on Classy Pay in 2022. Different payment options also broaden your reach to audiences across younger generations. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use. Simplify Employer Matching.

Giving 324

Giving Donation Donor Gift 324

Get Fully Funded

FEBRUARY 27, 2025

But thats the point of consistent outreach: Building awareness and educating your audience on the purpose and benefits of estate planning so that it stays on their minds. In January, you can try a number of tactics to reach donors and raise awareness of estate planning and planned gifts. Targeted outreach to year-end donors.

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Gift Time Awareness Donor 52

Nonprofit Tech for Good

AUGUST 29, 2019

So what keeps 35% of online adults engaged with and actively using Instagram? Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. Well, it depends! View Story.

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Donation Money Raise Ideas 279

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

Experiment 44

Experiment Marketing Game Gartner 44

Whole Whale

SEPTEMBER 12, 2024

Many nonprofits, (especially health-related ones) have an awareness day, week, or month. This is a key time to generate activity on your site and across social channels. The goal is to increase awareness (duh) and to get more people to take action. Below are the 5 key steps to planning a standout awareness campaign.

Awareness 52

Awareness Campaign Audience Action 52

Achieve

NOVEMBER 15, 2024

Planning a successful nonprofit event requires more than securing a venue and crafting an engaging agenda—it hinges on connecting with your audience and building excitement well before the event date. Event Announcement Email An event announcement email is your first opportunity to share the exciting news with your nonprofit’s audience.

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email Registration Nonprofit Audience 52

CauseVox

JULY 10, 2024

Well Aware , a nonprofit led by a group of innovative women, is doing just that and making significant strides in combating water scarcity in East Africa. Well Aware’s success teaches us valuable lessons in creative and effective fundraising. Ever considered taking a break from showers to make a difference?

Awareness 68

Awareness Campaign Story Raise 68

Nonprofit Tech for Good

JANUARY 17, 2019

Monitor important dates : there are numerous awareness days that are relevant to your organization. There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 3) Decide on your channels.

Social Media 275

Social Media Calendar Content Media 275

.orgSource

JANUARY 2, 2024

They have identified new audiences while remaining true to their core values. Self-awareness— is the ability to assess your own skills and to understand your personal emotional landscape. It’s a fun and enlightening activity that puts self-awareness at the top of the agenda.

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Team Technology Help Skills 221

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones. People like knowing the charitable activities of friends, family, and neighbors.

Fundraising 336

Fundraising Donation Donor Social Media 336

Nimble AMS

MAY 10, 2022

Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . Increase organization awareness. Get active on social media. As an association leader, you already have a platform for industry transformation.

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Associations Leadership Content Benefit 174

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Dynamic vs. Static Personalization: Move beyond basic “merge and purge” methods to create more engaging, context-aware content. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

.orgSource

JANUARY 9, 2023

Although we are all more aware of the benefits of diversity, one of the remaining hurdles is resistance to representation from outside of an association’s professional sphere. Once you know who is needed, you must explain exactly what the organization expects from their service both in terms of activities and culture. Set Expectations.

Mentoring 221

Mentoring Director Associations Professional 221

Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. You know your audience best. Raise awareness for your Shop with a contest.

Facebook 267

Facebook Online Effective Nonprofit 267

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169

Create Strategy Associations Social Media 169

Candid

JUNE 27, 2023

However, if you can recognize these social media myths for what they are, you can make your workload lighter and focus instead on producing amazing content that works for your nonprofit’s audience. Myth #1: You need to be on every social media platform Reality: You can choose to be on platforms that work for your nonprofit and your audience.

Social Media 111

Social Media Media Social Nonprofit 111

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Data is an important connector.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Data is an important connector.

Collaboration 221

Collaboration Marketing Team Integration 221