The Sponsorship Collective

JULY 10, 2024

Activation season takes off as summer gets into full swing. It’s a great time to get outside and engage new audiences with one’s brand, which is one reason of many why summer is among the best seasons for sponsorship activations. So, what kinds of attractions got people talking in June? Here’s a complete overview to […]

Active 98

Active Activities Activism Audience 98

.orgSource

MARCH 18, 2025

Reflection for Your Association: Is your board chair an active partner in driving change? This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations. How are you equipping them to lead effectively?

Government 221

Government Associations Culture Structure 221

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 95

Audience Design Exercise Interview 95

Nonprofit Tech for Good

NOVEMBER 10, 2021

We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters.

Fundraising 283

Fundraising Strategy Create Nonprofit 283

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Lifestyle and interests, opinions and activities impact also impact transactional and social preferences.

Audience 94

Audience Donor Demographics Retention 94

Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. 4) Activate Google Ad Grants To activate Google Ad Grants, click on “Submit activation request” to initiate the activation process.

Grant 291

Grant Google Guide Nonprofit 291

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 331

Social Media Media Social Influence 331

Bloomerang

OCTOBER 16, 2024

When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support. Personalized campaigns, celebrity or influencer endorsements, and better awareness of key moments in time for target audiences can help create strong differentiation for your nonprofit and cause.

Campaign 119

Campaign Communication Personal Influence 119

Fast Company Tech

MARCH 7, 2025

We decided to focus on video because that’s where we see a lot of audiences and creators trending, says Jordan Newman, Spotifys senior director of content partnerships. Making a show work seamlessly for both audiences. The result is a growing divide in audience experiences. And some podcasters have other priorities.

Podcast 128

Podcast Video Audio Los Angeles 128

Nonprofit Tech for Good

JANUARY 10, 2022

Over 100,000 nonprofits worldwide have taken advantage of Google Grants since the program was established in 2003, yet most nonprofits have never taken part in the program and many more are no longer receiving Google Ad Grants, because they did not take the necessary steps to keep their account active. Getting Your Site Ready for Google Ads.

Grant 345

Grant Google Nonprofit Guide 345

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. The sky’s the limit!

Lesson 304

Lesson Marketing Nonprofit Mobile 304

Whole Whale

OCTOBER 2, 2024

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. Where to Find Active Users, Users, Sessions, and Engaged Sessions in GA4 These metrics will show up in most reports laterally across GA4.

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Active Activities Activism Difference 98

Nonprofit Tech for Good

MARCH 4, 2023

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. 2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. 3) It’s a great relationship builder.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. Brand Fix #3: Pinpoint the Problem/Offer a Solution Nonprofits focus so much on their activities and programs that they fail to clearly articulate the problem they are addressing.

Nonprofit 300

Nonprofit Problem Consultant Volunteer 300

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 303

Storytelling Digital Audience Channel 303

sgEngage

MARCH 22, 2024

While traditional events still have an important place in the fundraising calendar, activity-based fundraising events now encompass a diverse range of experiences, from yoga to pickleball to kayaking and more. What Activity Will Appeal to Your Donors? That means more donors and more dollars.

Active 111

Active Activities Activism Track 111

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 102

Grant Impact Google Nonprofit 102

Nonprofit Tech for Good

MARCH 21, 2019

One of the biggest misconceptions of social fundraising is that it just means to be active on social media using your nonprofit account. On the flip side, if they bought a ticket and then receive a message about buying another ticket, this won’t resonate with the audience. Move offline activities online.

Fundraising 270

Fundraising Social Practice Online 270

Nonprofit Tech for Good

MAY 4, 2022

In the face of sweeping changes, rebranding can be a useful tool to re-affirm the vitality of the mission, explain current operations and activities, and invigorate supporters, both old and new. What might your target audience get confused about when they think of your organization? In Summary.

Tools 283

Tools Effective Nonprofit Evaluation 283

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 96

Social Media Media Social Tips 96

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

JULY 1, 2020

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters.

Social Media 331

Social Media Media Support Social 331

Fast Company Tech

MARCH 17, 2025

Trigger dopamine release : Listening to music before bed can stimulate dopamine, the same feel-good hormone released during pleasurable activities like eating, exercising, and intimacy. It improves physiological responses like heart rate and muscle activation, leading to better results. How does sleep impact wellbeing and confidence?

Music 88

Music Exercise Benefit Impact 88

Candid

FEBRUARY 4, 2025

Nonprofits can leverage these behaviors to shape their social strategies, engage broader audiences, and activate their own networks. Smaller, niche influencers often have highly engaged audiences who trust their recommendations. To identify the right influencers for your cause, start by looking within your own network.

Generation 95

Generation Share Social Nonprofit 95

sgEngage

MARCH 7, 2024

The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents.

Active 104

Active Activities Activism Comparison 104

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. And Twitch, the most popular livestream platform, with 15 million daily active users. 1) Facebook Fundraising.

Integration 362

Integration Nonprofit Donation Fundraising 362

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. Activating Personalization with Email It can be easy to get overwhelmed and not know where to start or where to go next. 3) Location This is a great way to show your audience that you’re active in their local communities.

email 328

email Personal Strategy Nonprofit 328

sgEngage

OCTOBER 24, 2024

A well-designed website can work wonders for your nonprofit in spreading awareness of your mission and converting first-time visitors into loyal, active supporters. To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Typography. Infographics.

Websites 110

Websites Tips Nonprofit Design 110

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 266

Tips Online Management Help 266

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

JUNE 4, 2022

This consists of guests attending an event at a physical location, but it can take many different forms — from a gala to a themed event, such as a concert or a carnival with many stalls and activities. . 4) Live auctions.

Method 354

Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

MARCH 17, 2020

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. By having a broad audience, you give Facebook scope to run these tests. And then you can run long term campaigns without exhausting the audience.

Charity 331

Charity Facebook Test Profit 331

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas. You’ll confuse the audience.

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. Ironically, it’s common for even the most social media-savvy CEOs and EDs that are active on Facebook and Twitter to neglect LinkedIn even though engagement is usually higher on LinkedIn and the audience better targeted.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? Engaging with younger generations. Tapping into new revenue streams.

Mobile 237

Mobile Social Social Media Social Network 237

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. a webinar for executive-level members).

Associations 169

Associations Analytics Active Activism 169