M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 75

Benchmark Analytics Google Comparison 75

Gyrus

OCTOBER 1, 2024

How to Leverage LMS Data Analytics for Better Decision-Making in Corporate Training GyrusAim LMS GyrusAim LMS - In today’s competitive business landscape, Learning and Development (L&D) programs are key drivers of employee growth, retention, and overall business success. billion in 2020–21.

Analytics 64

Analytics Train Training Data 64

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

Content 169

Content Marketing Data Strategy 169

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

Analytics 98

Analytics Data Spam Fundraising 98

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

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Analytics Google Instructional Instruction 76

Nonprofit Tech for Good

OCTOBER 17, 2023

Regular updates keep your audience engaged and informed about your activities. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice.

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Social Media Media Social Influence 325

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Whole Whale

OCTOBER 22, 2024

Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.

Ideas 52

Ideas Comparison Metrics Analysis 52

Nimble AMS

JUNE 17, 2024

Nimble Intelligence According to Community Brands research, 55% of associations say investing in business intelligence and data analytics is a top priority. Stand apart from the competition by serving your members faster and delivering insights with an AI-powered analytics solution that enhances standard reporting.

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Map Product Analytics Search 145

Nonprofit Tech for Good

AUGUST 9, 2021

Since then it has grown from 106 million active monthly users to 310 million active monthly users. 3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

.orgSource

OCTOBER 29, 2024

For example: AI-powered systems can suggest relevant events, courses, or articles to members based on their interests and previous activity. Predictive Analytics and Strategic Decision-Making One of the most powerful benefits AI brings to associations is the ability to turn data into predictive insights.

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Associations Challenge Adopt Literacy 221

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. New key metrics focused on customer engagement. ?

Analytics 46

Analytics Google Organization Metrics 46

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. It’s critical to include provisions for changing circumstances in each of the following planning activities.

Associations 221

Associations Phase Exercise Leadership 221

Association Analytics

APRIL 1, 2024

On the flip side of the Double Down strategy, IAEE was also able to identify activities and projects the team was spending time on that didn’t offer much return on investment. In that pie, the sections represent activities and the size of the section corresponds to their importance.

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Data Strategy Associations Survey 210

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Some common ways to convert new members are through membership applications, landing pages and whitepaper downloads with events set up and tracked via Google Analytics 4 (GA4).

Create 169

Create Strategy Associations Registration 169

Association Analytics

APRIL 8, 2021

The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ? These metrics are called leading indicators. Ready to start your data analytics journey? Develop KPIs for Your Goals.

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Goal Data Articulate Analysis 192

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. The Nucleus data analytics platform has two dedicated and ready-to-use packages for precisely these types of analysis: Learning Management and Certifications.

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Learning Management Associations Data Learning 130

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. Metrics Tracking. >> Remember – Even if you’re using google alerts and google analytics, you may not really be able to look at data over time in a critical way. Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Presentation.

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Metrics Community Map Template 219

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms.

Social Media 92

Social Media Media Tips Social 92

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 337

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

.orgSource

MAY 6, 2024

But understanding where systems and related activities fall on the continuum of progress and being aware of what steps your organization might take next gives you foresight. Seventy-two questions assess strengths and weaknesses across these nine areas of activity: 1. It’s hard to define what is best when the bar is always rising.

Technology 221

Technology Attitude Evaluation Digital 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” Thus, performance management was a way to drive activities, not results.

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Metrics Measure Analytics Phase 102

sgEngage

OCTOBER 8, 2024

Deeper use of technology : Fundraisers needed to leverage analytics in a lead-generation tool, without overcomplicating the technology. Using these analytics tools, The Salvation Army has identified more than 150,000 prospects for midlevel and major giving and 30,000 for principal giving. Want to learn more?

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Giving Gift Oklahoma Database 87

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analytics can help nonprofits examine patterns of behavior among donor groups so the organization can craft a message and a fundraising strategy that will be most relevant.

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Measure Help Analysis Metrics 97

ASU Lodestar Center

JANUARY 11, 2018

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Engagement.

Metrics 53

Metrics Measure Communication Online 53

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

Benchmark 69

Benchmark Studies Ireland Metrics 69

sgEngage

MARCH 31, 2023

Instead, establishing a foundation of performance metrics and prioritizing strategy development can allow fundraisers to be more effective and spend more time on the things they do best. Display metrics for fundraising goal amounts, donations raised to date, and progress toward goals. Utilizing click-through and drill-down reporting.

Product 89

Product Data Metrics Knowledge Worker 89

The Modern Nonprofit

FEBRUARY 20, 2024

Organic traffic allows you to get your nonprofit’s message and purpose in front of people who are actively searching for related information online. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. It supports your mission. It’s cost-effective.

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Websites Guide Impact Metrics 59

Saleforce Nonprofit

MARCH 3, 2022

Or you can infer interests based on activity like visiting certain webpages or opening certain emails, and leverage those insights to customize the content they receive from you. Measure metrics that matter. First, are the metrics you’re using to evaluate success connected to reaching your goals and objectives?

Action 105

Action Change Metrics Measure 105

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

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Metrics Nonprofit Profile Platform 263

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Nimble AMS

AUGUST 8, 2022

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. A set of rules, metrics, or policies established by an organization to bring clarity and ease of use to data practices is a data governance policy.

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Policy Government Adopt Associations 115

Saleforce Nonprofit

SEPTEMBER 2, 2021

Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness. The organization’s methodological and analytical capacity.

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Practice Impact Data Effective 72