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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Let’s get started!

Analytics 169
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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?

Analytics 315
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Delivering Excellence in the Age of AI or Association 4.0

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We call this collection of strategies Association 4.0. More fortunate groups avoid meltdowns by using data to predict future scenarios. Know Who You Are With an action-oriented structure in place, you have the foundation for exploring probing questions like these: Why does the association exist? Excellence revolves around value.

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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. For example, a report is the weekly number of new members who joined your association. Why is it important?

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Once you’ve identified what’s working, you can reinvest, and promote those projects.

Data 210
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Data-driven decision-making isn’t just a trendy phrase; it’s here to stay and essential for any organization’s success these days. Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. That’s the power of analytics.”

Analytics 169
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Sunk cost fallacy is that soul-sucking tendency to continue investing time, money, or effort into activities that are clearly failing. But when the stakes are high, data is the knife that cuts through preconceptions to uncover the objective truth. AI provides a satellite image of an entire data landscape. Not necessarily so.

Data 221