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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 311
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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Building this trust with your community and stakeholders is only possible through radical transparency—sharing information into the world that showcases who you are as an organization, your strengths, and your areas of opportunity. Why Aren’t Nonprofits More Transparent? If the data is proven, why in the world isn’t everyone doing this?

Metrics 105
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

On the flip side of the Double Down strategy, IAEE was also able to identify activities and projects the team was spending time on that didn’t offer much return on investment. In that pie, the sections represent activities and the size of the section corresponds to their importance.

Data 210
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Six steps to plan and host a member engagement workshop

Nimble AMS

Before assigning values to create your formula, it’s important to narrow down and choose which activities you want to score. What activities matter the most to your members? . What activities are important to prospective members? . What activities are vital to your association’s brand? . Group similar activities.

Hosting 109
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Regular updates keep your audience engaged and informed about your activities. Build Relationships : Approach influencers with sincerity and a genuine interest in collaboration. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.