Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary. Both MarCom and membership have a significant role to play in an integrated planning process,” Jane observed.
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