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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. This could be suggesting a personalized email, a phone call, or inviting them to a specific event. Salesforce is the great equalizer.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match).

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Google Pixel mail-in repairs have allegedly twice resulted in leaked pics and a privacy nightmare

The Verge

This is at least the second report in as many weeks from someone claiming they sent a Google phone in for repair, only to have it used to leak their private data and photographs. McGonigal posted a detailed account of the situation on Twitter on Saturday and advised other users not to send their phones in for repair with the company.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Messages can be used to solicit donations, recruit volunteers for a fundraising event or activity, and more. The sky’s the limit!

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5 Components of an Effective Donor Stewardship Matrix

sgEngage

This detailed plan defines the activities your nonprofit will use to steward donors at different levels and how often youll complete each activity. Steward these donors with personal phone calls, regular check-ins, and invitations to exclusive opportunities. The answer is a donor stewardship matrix.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e. communicate) through direct mail.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

Your CRM can help you to filter for anyone who has a lot of activity in their constituent record. Your website serves as the central hub of your organization’s online activity. Send direct mail, too! With the use of QR codes, donors can easily scan your letter with their phone and be immediately directed to your donation form.

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