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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

Metrics 295
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Four Steps to Align Data with Your Mission and Goals

Association Analytics

But you want to make sure those decisions deliver outcomes that support your goals. In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. Formulate SMART Goals. Develop KPIs for Your Goals.

Goal 192
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Raise the Board’s Financial IQ

.orgSource

To adequately fulfill the three duties of a nonprofit board member —Care, Loyalty, and Obedience—a solid understanding of the organization’s financial activities is needed. They should explain their activities and how they interface with staff and other finance professionals. Bring that connection to life.

Raise 419
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Since then it has grown from 106 million active monthly users to 310 million active monthly users. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. For the first 13 years of its existence, growth was slow but steady.

Linkedin 356
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Regular updates keep your audience engaged and informed about your activities. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Here is how to do it: Set Clear Goals : Establish specific, measurable, and achievable goals for your social media campaigns.

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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. In GA4, there is no limit to the number of events counted per session, unlike in Universal Analytics (UA) where goals are counted only once per session.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics. Email metrics. Social Media metrics. Fundraising metrics. So the big question is: how did you do?

Metrics 81